You can increase the performance of your site by using a variety of tools. Each tool plays a unique role in helping you to focus your efforts on specific areas or multiple aspects at once.
The best SEO tools will provide you with data and alerts to help you identify areas of your website that may be negatively impacting its visibility and ranking in search engine result pages. You can then optimize the site based on this data for better results.
Uber Suggest
Uber Suggest, an SEO tool, offers features such as keyword research and competitor analysis. It also provides a free seven-day trial.
This solution is ideal for businesses looking to optimize their website. It offers a wide range of features that are suitable for beginners as well as experts.
A site audit tool is also included to quickly identify technical SEO issues. It will then suggest solutions. Each website can be customized.
Majestic
Majestic Site Explorer provides a graphical representation of a site’s backlink profile. It includes data like backlink histories, domains referred from, anchor text, and keyword search volumes. This gives SEO professionals all the information they need to develop effective link building strategies.
This backlink database on the internet contains 127 billion pages and requires significant processing power.
Crazy Egg
Crazy Egg is a web analytics tool which can be used to improve your website, track conversion rates and help you make improvements. The heatmaps and click maps show visitors where they are clicking on your website.
It can be helpful to compare performance between desktop and mobile sites in order to gauge how your site performs on different devices.
Heat map reports will help you identify areas where calls-to action (CTAs), user interface (UI) optimization, and users becoming stuck are needed. They can also be used to improve pages in order to increase clicks.
Ahrefs
Ahrefs provides a wide range of SEO tools for web optimization, including Rank Tracker, Site Audit, Content Explorer, Keywords Explorer, and more.
The Rank Tracker makes it simple to monitor your ranking on mobile devices and desktop computers in more than 170 countries. Interactive graphs are provided to track progress and visualize the data.
Content Explorer’s powerful search feature allows users to identify pages and authors who could be influential in generating backlinks. It can also help identify broken links that may negatively impact ranking.
Bing Webmaster tools
Bing Webmaster tools is a free SEO tool that helps SEO professionals gain visibility on the second largest search engine. It has features such as site-scanning, which identifies common technical SEO problems on websites. Also, it allows you to disavow links at the page, directory, and domain level.
Bing Webmaster Tools offers a number of useful research tools to help you discover new search terms and expand your content creation efforts. It can also uncover keyword optimization opportunities. It also offers a similar search performance report to Google Search Console, which lets you track key metrics such as clicks and views over time.
Google Analytics
Google Analytics is a free and accessible website analysis tool. It makes it easy to track important page metrics. This service includes monitoring page traffic, evaluating online marketing campaigns effectiveness and many other features.
The customer engagement patterns on your website can be used to improve conversion rates and optimize key metrics.
